.01
Identifying Your Goals & Processes
Step 1:
Clearly define your business goals and challenges
Step 2:
Learn how marketing works with other functions in your organization.
1 week
• 2 Leadership sessions
• 3 Employees sessions
.02
Understand Your Customers
Step 1:
Share a customer survey to gain insights into target audience.
Step 2:
In-depth research on market trends and industry best practices.
1 week
• A survey across customers/internal
• Customer persona research document
.03
Internal & Competitive Audit
Step 1:
Evaluate key areas & functions both internally & among competitors
Step 2:
Examine the strengths and weaknesses of your business
2 weeks
• Impact, Feasibility, Matrix - Internal
• Competitive Analysis Document
.04
Digital Strategy & Action Plan
Step 1:
Facilitate a collaborative session where we share overall strategy & recommendations.
Step 2:
Define a clear direction for the way forward by setting actionable goals.
2 weeks
• Strategy Document
• Workshop To Share The Action Plan